![]() ![]() For example, broad location targets like states or countries seem to transfer just fine, but radius targeting does not, so make sure the location targeting is correct for each Campaign. While Bing Ads and Google AdWords are very similar, they are different enough to make some Campaign attributes not transfer well. This step is the main reason for importing into Bing Ads Editor, and not directly into Bing Ads. In this step, you can add parameters to the ends of your ads’ destination URLs if you want to. Then, it will ask you if you want to import all campaigns, or just a few that you select.Ĭlick “Next” and then choose which aspects you would like imported. If you manage multiple accounts, it will ask you to pick the account from which you’ll be importing campaigns. Pick “Google” and enter your Google AdWords login credentials. Click “Import” and it will open a drop-down menu of choices. Open Bing Editor and look at the main navigation bar at the top. The more complete your campaigns are, the quicker the import process will be. ![]() Create your campaigns, keywords, ads, everything. That’s how I felt too! That is, until I discovered that you can import Campaigns from AdWords in to Bing Editor! It’s a simple, 3-step process that saves a ton of time. You quickly realize that the two interfaces are just different enough to make things difficult. Naturally, you want ads in front of everyone who could possibly be interested in your business, so you follow the “two-is-better-than-one” philosophy and decide to launch campaigns on both interfaces. Google and Bing, the two big players in the search engine market, each have their own advertising interfaces. The same question holds true for the PPC world. “Why, yes, Pippen! I would love a second breakfast…as long as you make it for me, and it doesn’t give me indigestion.” ![]()
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